Monday, January 4, 2016
Monday, August 10, 2015
Old Spice is at it again!
Five years ago Old Spice introduced the World to this man, Isaiah Mustafa AKA the man your man could smell like. He was charming and the commercial was an instant classic! A few months later, Old Spice introduced Terry Crews, as the manly man. And now, they have come together in Old Spice's newest ad, called "and so it begins"
Old Spice | And So It Begins
Tuesday, July 28, 2015
Millennials-The Rise of a New Generation and How to Gain their Trust and Revenue
Today, in 2015 Millennials
make up half of the workforce and by 2020, they’ll make up 75%. Just given the
sheer number of Millennials in the workforce, we’ll see lots of changes.
Millennials
are self-focused and at the center of their own global communications. It is
vital for them to have a positive self-image while finding a sense of belonging
when purchasing consumer goods. They desire self-preservation and a personal
connection to a product or service. Yes, you are “right” Millennials take more selfies than other generations, labeling them the
“selfie” generation seems to miss the mark, especially as it relates to their
attitudes around identity and lifestyle. The number one value to this
generation is happiness and they
approach their futures knowing they have several options in front of them.
Marketers are disconnected when marketing to Millennials. They
have misunderstood Millennials, in part, because Millennials aren’t
approaching adulthood the same way that previous generations did. Why? Well,
the economy for one—the milestones of adulthood (getting a job, buying a home,
getting married, having kids) just aren’t as feasible for many Millennials
given the ramifications of the recession. But their less-than-rosy financial
situation is only part of the equation. Millennials grew up in an expanding
world of choice and options for just about everything they ever needed or
wanted. Because of this, they view life very differently. They don’t see just one
path available to them—they see limitless possibilities to make their life
their own.
Furthermore, they experience life differently! In fact everything they
do is about well… “the Experience”. Buying a product or a service is all about how
does it make them feel. And as a result, they are
misjudged and misunderstood—called narcissists or assumed to be in a state of
perpetual stunted adulthood. In reality, it’s because a lot of these aspects of
adulthood aren’t as available as they were in the past and, more importantly,
because they know they have a lot of alternative options for what adulthood
looks like.
The Millennials is
a massive generation with a population size of 76.6 million, surpassing even
Baby Boomers. NOT understanding them, NOT finding ways to be relevant or
engaging to them, NOT adapting to their new expectations— it’s the easiest way
for a brand to fail. Brands need to stop waiting for Millennials to “grow up”
and fall in line with what past generations have done. A lot of them already
have; it just looks different than it did in the past. Brands and marketers need to shift and adapt to
this reality, instead of waiting for one that won’t come true.
Many brands feel
that connecting with Millennials is extremely difficult. But, in reality,
connecting with Millennials is pretty easy. There are three key strategies that
brands should keep in mind when engaging Millennials. First, understand and
speak to the values that drive them – happiness, passion, diversity, sharing
and discovery. Second, understand their realistic lifestyles and experiences
and find ways to amplify their reality. And, finally, make sure they feel
informed and involved, not just marketed to. By following these three
strategies, brands will find more opportunities available to them to gain this
generation’s affinity.
Let us hear from
you and how we can help you target this generation. info@vivo360inc.com
Resources:
Patrick Spenner,
Contributor with Forbes Magazine
Wednesday, May 27, 2015
You can now give your favorite restaurant 5 stars on Facebook!
 |
| Facebook CEO Mark Zuckerberg |
Critic
reviews will now be a part of Facebook when you search for and visit pages of
restaurants on the social network. The publications that are part of the
program include New York Magazine, Bon Appétit,
the San Francisco Chronicle, Condé Nast Travelerand Eater.
This
new program is Facebook’s latest effort to get high-quality content to appear
directly on Facebook rather than directing them elsewhere. Facebook has said
that this kind of integration provides a better experience for customers,
particularly on smartphones.
As
part of the feature, Facebook will host short summaries of the publications'
reviews, which will appear when people search for restaurant and also on the
business pages of some restaurants. People can then click on links and be taken
to the full reviews on the publishers' sites.
In addition to putting more
content natively on Facebook — its native video player has also been a hit —
the company has been pushing hard to embrace
small businesses. COO Sheryl Sandberg recently said that there are some 30 million business pages on Facebook, and that they are trying
to figure out how to make it easier for those companies to advertise to a
highly targeted audience.
Restaurant
reviews have been a surprisingly competitive part of the online ecosystem,
particularly as companies compete for share in the mobile search market. Yahoo
struck a deal with local review
website Yelp in March 2014 to
bolster its offerings. Google acquired
Zagat for $151 million in 2011.
Restaurant
reviews are only the most recent small business feature from Facebook. It
recently announced that WhatsApp could soon allow
businesses to contact customers on
the messaging app, providing a new way to boost customers service.
Excepted from Mashable.com
Tuesday, April 14, 2015
Thriving in the Now with Arianna Huffington and Eckhart Tolle
At the recent Salesforce conference in San Francisco, Arianna Huffington, co-founder and editor-in-chief of the Pulitzer-Prize winning Huffington Post and Eckhart Tolle, one of the world's leading and most beloved spiritual teachers of our time, sat down to discuss how to truly thrive in the digital age.
"Don't wait to be successful at some future point, have a successful relationship with the present moment and be fully present in whatever you are doing. That is success." Eckhart Tolle
Friday, April 3, 2015
Thursday, February 12, 2015
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